Go to top
Back to Work

Una mano

Mobile app & website

Design a charity app that connects donors with deserving beneficiaries, bridging the gap and facilitating impactful contributions.

Overview

Business

In Uruguay, online money donations are challenging due to existing platforms being location-based rather than focusing on organizations' needs.

Proposal

Our goal was to promote transparency and empathy by sharing the stories of organizations and updating users on donation statuses, fostering a connection that inspires people to contribute and make a positive impact.

Research

We conducted thorough benchmarking, user analysis, and meticulous project planning to glean valuable insights and secure initial validation from a diverse range of accelerators.
Una Mano Landing Page
Una Mano App

Emotions

We aimed to connect with users on an emotional level, allowing them to choose recipients and reasons for their donations.

Information

Users now have visibility into their expenditure, the recipients of their donations, and the impact organizations make with their contributions.
Una Mano Infographics

The
Outcome

Gamification
Various gamification techniques were leveraged to captivate users and drive engagement effectively.
Psychology
Gamification strategies encouraged financial contributions through personal narratives and empathy towards charitable organizations.
Payments
Users can now choose from various payment methods like credit cards, PayPal, etc, giving them autonomy in managing transactions smoothly.
Una Mano App

Testing

Throughout the Design phase, the app underwent rigorous testing to ensure user engagement and validate the user flows.
Una Mano App Overview

Deliverables

The primary focus was on developing a mobile app, complemented by a landing page for marketing, as well as the creation of the app logo and brand guidelines.
Una Mano Landing Page

Let’s stay in touch

Location

Paseo Pasaje de las carretas 2580, 11300, Montevideo, Uruguay
UTC: -03:00

Email Us

hello@innovationds.io

Book a meeting

Drop Us a line

Team up with Us!
© 2024 InnovationDS. All Rights Reserved.