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Mobile app & website

Product Design for a charity app for users to make monetary donations to any ONG and engage them to keep doing so.

Overview

Business

In Uruguay it is hard to make money donations online. The actual platforms are based on the location of the organization and not their needs.

Proposal

To give a fun experience to keep users using the application and feel the will of donating by knowing their stories and donation status.

Research

Benchmarking, user analysis and project planning were conducted to get a primary validation from different accelerators.

Information

Now users can be aware of how much they are spending, who they are donating to and what organizations do with their money.

Emotions

We decided to reach users through emotions and let them decide who to donate to and for what reason.

Testing

The app was tested during the Design phase to validate the flows at all times and make sure users were reacting and interacting the way we summed

Deliverables

The main project was a mobile app, but also a landing page was designed for marketing purposes and also the app logo and brand manual.

Outcomes

Gamification

Many gamification resources were used to attract the user and create engagement.

Psychology

It played an important role as we needed to encourage users to donate money by knowing others stories and make them empathize with the organizations.

Payments

Users can now have different payment options like credit cards, Mercadopago and PayPal and have the freedom to manage them as they will.

Let’s stay in touch

Location

Paseo Pasaje de las carretas 2580, 11300, Montevideo, Uruguay

UTC: -3

Email Us

hello@innovationds.io

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