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Pilay

Website

E-commerce platform to invest in real state and manage your investments online.

Overview

Concept

The company had a site that was not reflecting the brand in a proper way and users were getting confused and not trusting on the site.

Research

We worked as consultants throughout the whole research process which was taken as a source of truth for the new site definition.

Solution

We improved the site with the team work of other areas like sales, marketing and development, as long as all the user’s feedback.

Usability

We improve contrast levels, readability and cognitive load in the product presentation and e-commerce.

Trust

Content was analyzed with sales and marketing teams to communicate the product according to what users need.

Responsive

We optimized the sites for desktops and mobile devices taking into consideration the most used devices in Uruguay.

Experience

We gave the user all the tools for them to manage their investments and have full control of what they have.

Outcomes

Brand guide
The brand guide was updated as the element website was not taken into account so some definitions had to be made.
Accessibility
The design was accessible in a 90% as some elements the client decided no to follow the recommendations and put the brand in the first place.
Deliverables
We delivered the new updated brand guide, a clickable prototype and all the assets and access to the files to the client’s dev team to develop it.

Let’s stay in touch

Location

Paseo Pasaje de las carretas 2580, 11300, Montevideo, Uruguay
UTC: -3

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hello@innovationds.io

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