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Pilay

Website

Build an e-commerce platform for real estate investments, allowing users to manage and track them efficiently.

Overview

Concept

The company's website did not accurately reflect the brand identity, leading to user confusion and a lack of trust in the site.

Research

We served as consultants throughout the entire research process, which served as the cornerstone for defining the new website.

Solution

We improved the site through cross-functional collaboration and user feedback.
Pilay Website Overview
Pilay Website View

Usability

We enhance contrast levels, readability, and reduce cognitive load in the product presentation and e-commerce experience.

Trust

Content was analyzed in collaboration with the sales and marketing teams to ensure alignment with user needs.
Pilay Website View

The
Outcome

Digital transformation
Through research, we digitized a portion of their manual processes, providing users with greater freedom and transparency.
Design
system
We established a design system to maintain consistency across the entire product suite.
Investment tracking
Users can now register and start investing in real estate with minimal legal procedures.
Pilay Website Responsive Mobile View

Responsive

Reaching new audiences was a key priority, with a strong focus on responsiveness throughout the project.

Marketing

The site now offers marketing areas designed specifically for that purpose, without overwhelming the user or compromising its credibility.
Pilay Website View

Let’s stay in touch

Location

Paseo Pasaje de las carretas 2580, 11300, Montevideo, Uruguay
UTC: -03:00

Email Us

hello@innovationds.io

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