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4Hope

Website Consultancy

Website UX/UI improvements for a card game website where users could collect and save cards combinations.

Overview

Users

The site has been already online with a big amount of users. Through a feedback widget users left comments about their needs, pain points and improvements.

UX Design

An Heuristic evaluation was done to find improvements of the existing experience. Also, all some of the feedback gathered was included in the new proposal.

Visual

The dark mode palette was created by the client, but some contrast improvements and color additions were done to generate contrast and break monotony.

Emotions

As it is a game based website the emotions take place and has to match the game itself, this is why colors, images, fonts and shadows were taken from the original game

Re-branding

A new logo was created following the original design concept. A new color was added to keep the site away from red as it originally was and keep the color for alerts and specific areas.

Navigation

As it is a game based website the emotions take place and has to match the game itself, this is why colors, images, fonts and shadows were taken from the original game

Outcomes

Community
Users could share their cards combinations with other users and outside the platform so all the cards sharing flow was created.
Animations
Animation was suggested to make the site more attractive and provide a closer experience to the game itself
Accessibility
Contrast, font size, animations and consistency throughout the site were improved to reach more users.

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Location

Paseo Pasaje de las carretas 2580, 11300, Montevideo, Uruguay
UTC: -3

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